YogaVibes Rebrand and Social Media
YogaVibes is an online yoga platform focused on bringing yoga to you, where you feel most comfortable. I helped them fully rebrand to create something more modern, but transitional. The folks at YogaVibes don’t think yoga should feel inaccessible to the average person. They wanted the brand to reflect that. After rebranding, I created a library of editable social media templates to make sure everything felt cohesive.
Here, you’ll see the original logo and the identity options that were created along the way.
Original Logo
First 2 Identity Options
1
The team wasn’t as excited by this option- they felt that the sans serif made the brand feel a little too traditional. They also informed me that it would be best to start steering away from traditional yoga imagery such as prayer hands and Sanskrit, just to be safe and make sure everything remained politically correct. The colors here felt a little to calm and less playful than they wanted.
2
The team really leaned into this option. Their feedback was that it felt trendy, and they wanted something that could evolve with the times.
Final Identity Option
Social Media
These are the social media post examples I originally created for the team. I made a fairly large library- to see them in action, follow @yogavibes on Instagram!
