Pollen asked me to create a design for their in-house coffee blend, World Ender.

The ask was wide open- no fully established brand to stick to, just a name and some tasting notes.

I was excited for this fully creative, no-rules design project and jumped right in. I created five different concepts and the client chose one immediately.

The design here focuses on an airy, dreamy feel inspired by Pollen’s physical space in Asheville. It’s colorful and summery, just like the coffee itself.